• £120

• 41 designs

• 9 designers

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Logo Design Brief

We need a logo design for a new company based in the UK called "Beyond Campus" with the strapline underneath of "Expert Graduate Career Coaching". We provide support, inspiration and expert guidance to university graduates taking their first steps into a career. We address common pain points such as knowing what career they want, interview skills and thriving in the workplace. We create and deliver tailored content which can be accessed via distance learning, 1:1 coaching or a combination of both. We enable graduates to have the confidence and clarity to make them successful.

The final design should:

- be appealing to UK university graduates in the 21-25 year age group
- appeal equally to men and women
- communicate youth, excitement, trust, reliability, expertise, simplicity
- use the colour bright turquoise with grey, or bright turquoise with red (max 2 colours).
- be professional but not boring
- not be too "cartoony"
- not use fonts that are too script-like - must be easy to read
- demonstrate how we differ - we focus purely on graduate career advice and have 20 years of expertise behind us in recruiting into large corporates
- be memorable vs my competitors - here are their websites:
http://graduatecoach.co.uk/
http://sevencareercoaching.co.uk/
http://campus2corporate.co.uk/
https://www.thecareersgroup.co.uk/develop-talent/career-advice/

Target Market(s)

University graduates age 21-25

Industry/Entity Type

Business

Logo Text

Beyond Campus, Expert Graduate Career Coaching

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Appeal to UK university graduates in the 21-25 year age group.
• Appeal equally to men and women.
• Communicate youth, excitement, trust, reliability, expertise, simplicity.
• Demonstrate how we differ - we focus purely on graduate career advice and have 20 years of expertise behind us in recruiting into large corporates
• Be different and memorable vs my competitors - here are their websites:
• http://graduatecoach.co.uk/
• http://sevencareercoaching.co.uk/
• http://campus2corporate.co.uk/
• https://www.thecareersgroup.co.uk/develop-talent/career-advice/

Nice to have

• Use the colour bright turquoise with grey, or bright turquoise with red (max 2 colours).
• Be professional but not boring.

Should not have

• Not too "cartoony".
• Not use fonts that are too script-like - must be easy to read.