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Small artisan food company needs a fun label design
Winner
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This customer received 9 label designs from 4 designers. They chose this label design from an3 as the winning design.
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US$160
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9 designs
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4 designers
Label Design Brief
I need a label designed for a jar that will hold a decadent chocolate mousse. The name of the product is Tar in a Jar and is a play off the nickname "tarheels" given to North Carolina residents as well as University of North Carolina fans. Also, the product is made from sweet potatoes which North Carolina is the biggest producer in the country.
Target Market(s)
Visitors to North Carolina and the University of North Carolina. College students and their parents, alumni and local foodies.
Industry/Entity Type
It Company
Font styles to use
Serif
Sans Serif
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple design to fit on a small 4 oz jar. Round or oval sticker preferred. Whimsical but with a nod to the fact that this is a seriously decadent and chocolatey mousse as well as a local North Carolina product. Use Carolina Blue on the label found here https://www.google.com/search?q=carolina+blue+color&tbm=isch&imgil=cEyBxd-OFYM6hM%253A%253BPORjCPPwks8_0M%253Bhttp%25253A%25252F%25252Fwww.chapelhillrecorder.com%25252Fcarolinablue%25252F&source=iu&pf=m&fir=cEyBxd-OFYM6hM%253A%252CPORjCPPwks8_0M%252C_&usg=__r-mnW1dxXDuA2ezGgNtn3yFDsZo%3D&biw=1280&bih=619&ved=0ahUKEwig3sHE4qzMAhVG4CYKHebfCFoQyjcIKA&ei=eJ0fV6DCIMbAmwHmv6PQBQ#imgrc=cEyBxd-OFYM6hM%3A.
Nice to have
- I was thinking some kind of use of the sweet potato as a character with a tarheel leaving tracks of chocolate or something.
Payments
1st place
US$160