Chéz X - Clothing Line Brand Logo Design

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This customer received 137 logo designs from 33 designers. They chose this logo design from Vetroff as the winning design.

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Logo Design Brief

The logo is for a new start up Clothing and Headwear brand. Our company specialises in designing garments that reflects individuality and comfort that is influenced by London and Island culture. Our values are: embracing, connected, ethical, resilient and committed. We're looking for something that represents us, our passion for music, art and creativity. Our strap line is "Every moment, Every emotion.' We would like an icon, brand name and strap line. The icon needs to be strong enough to stand alone as it represents us.

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Updates

Project Deadline Extended
Reason: Hi designers, After looking at all the entries we have realised that we like elements of different designs and have now clarified this in our updated brief. We hope the brief is more clear and succinct. In this instance, we have extended our deadline to give you all a fair opportunity to respond to the updated brief and to allow ourselves to find a logo design we fall in love with and are proud to represent our brand. We endeavour to respond to all submitted designs and have done thus far. Please do not hesitate to ask us questions along the way. Kind regards, Chéz X
Added Sunday, May 1, 2016

Target Market(s)

- Design needs to appeal to male customers as well as female customers
- Like graphics, music, art, social media
- We will be ranging a selection of garments that appeals to the dynamics of Street vs Preppy

Industry/Entity Type

Clothing

Logo Text

Chéz X


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Font styles to use
Serif
Decorative
Script
Other font styles liked:
  • Calligraphy

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • - A icon/symbol that can stand alone and represent our brand (Not limited to just C & X as a letter mark, open to creative and out of the box designs)
  • - Chéz X must have the accent on the 'e' and must be title case
  • - Font should be clear and easy to read yet stylish and rugged
  • - Unique and Professional finish
  • - Balance between edge and elegance
  • - Strap line should title case (Every moment Every emotion) and must compliment design but not be prominent
  • - Note if Chéz X is bold (serif style font) make strap line font script and if Chéz X is in script style font make strap line bold (serif style font)
Nice to have
  • - Nice to see variations with the X underneath the Chéz as well as options with it in one line.
  • - Nice to see black and white as well as colour variations
Should not have
  • - Chéz X in all caps
  • - Should not have alternative brand association
Payments
1st place
£120
Total
£120

Project Deadline
08 May 2016 18:30:07 UTC
Language

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