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Urban Downtown Restaurant Needs Visual Design
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This customer received 72 logo designs from 28 designers. They chose this logo design from wonderland as the winning design.
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US$160
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72 designs
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28 designers
Logo Design Brief
We are concepting a new locally owned restaurant and bar which will be on a corner of the busy city square in a midsize US city. The name of the restaurant is The Post which honors George Post, the architect of the state capitol building right outside our window.
The decor inside the restaurant includes historic photos of the Capitol being built. Menu will include good, classic food. We're surrounded by farm to table gastro-pubs but we are not that. A little upscale (because we're on the city square) but not formal. "Sophisticated" is a good word to describe it. We hope to attract the bankers and lawyers for business lunches and happy hour. Young professionals for late nights in the bar. The chain I could best liken it to is Fleming's - particularly the bar in Fleming's.
The logo should include the words "The Post". We do not want any Capitol building imagery because there's so much of that already. We're not opposed to some kind of iconography but simply the name by itself is okay. We don't want anything too "old timey" but the logo could evoke the history of the building we're in (built in 1871). One person on our team suggested a Beaux Arts look. I've attached two images with potential historic fonts from the hotel during the early era. I've also attached a rendering of the restaurant interior.
Target Market(s)
White collar professionals and academics 25-60.
Industry/Entity Type
Restaurant
Logo Text
The Post
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- not Bodoni
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The ideal logo would be modern and contemporary but with a nod to history (late 1800s).
Should not have
- Please no literal interpretation of a post - no lamp post, hitching post. Our sister business uses Bodoni as a font so please nothing with Bodoni.
