• A$160

• 66 designs

• 27 designers

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Logo Design Brief

I need a logo for a mid-premium Australian fashion brand called Philippa Giles. I would like Sydney (being a proud Australian based company) to be included at the end too.

The clothes will be bold, elegant, classic and simple with tinge of sexiness. The logo design will need to reflect this.

I would like to see a base colour palate of black/dark grey and white, and possibly a lighter shade of pink too. I am open to your ideas on how best to make a statement.

I blog at https://aquaintrellelife.wordpress.com which will give you an loose indication of colours (although there is way too much pink on the blog for what I want in the logo and the font isn't right either).

My favourite brand styling is Caroline Herrera (http://www.carolinaherrera.com). The name is clear, elegant, simple and not gimmicky.

I would also like to use my initials (PG) as part of the logo. Again, please refer to Caroline Herrera which I could put on the clothing/people would associate with the brand.

Thanks in advance.

Target Market(s)

Professional women or stay at home mums; with disposable income. Higher socioeconomic income. Ages between 25-70.

Industry/Entity Type

Fashion

Contact Information for Business Card

Philippa Giles
Sydney

www.philippagiles.com

Initial logo on the back.

+61 402 828 434

philippa.giles@gmail.com

PO BOX 426
Cammeray 2062
SYDNEY Australia

Logo Text

Philippa Giles Sydney

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, elegant. Easy to read. Contact information on the front. Initials (PG) logo on the back

Nice to have

• A touch of colour to help it stand out from the crowd.

Should not have

• Not cheap looking and too much clutter. Boring.