• US$460

• 125 designs

• 42 designers

---

Logo Design Brief

We are opening a new ‘concept’ yoga studio with live DJs (playing mostly chill-out and electronica type music) with an ultra-modern environment.

The name of the studio “The Yoga Lounge” is meant to reflect this “lounge” lifestyle – both the music and the space.

People will be inspired when they come through the door – both by what they see and what they hear. The logo should evoke this inspired feeling.

Key attributes of the studio and brand (and hence, the logo design):

1) Inspired Design.
Specifically: Modern / minimalist with elements of 1960’s Mod. See links to our furniture below to give an idea for the overall look and feel of the environment and brand we’re creating.

http://www.allmodern.com/Kartell-Eros-Chair-483X-KTL1019.html?refid=FR81-KTL1019_2047955_2067347&PiID=2047955&PiID=2067347

http://www.planikausa.com/lshape.html

http://www.evincodesign.com/hanging-bubble-chair-blue.html?site=google_base

2) Music – chill-out, electronica music that makes you want to move (or flow, in the case of yoga!) and hang out and lounge.

The music will set the tone and mood for the environment. The logo should also reflect this tone and mood. As an example, virtually anything from Thievery Corporation fits this mood.

(Interestingly, the logo for Thievery Corporation’s record label (ESL music) includes a piece of furniture - the Mod “Tulip chair” - see: www.eslmusic.com)

Other brand attributes are:
- Trendy / modern / cool
- Clean lines / minimalist
- Whimsical / Element of Surprise and the Unexpected

Other:
The logo ‘could’ (doesn’t have to) incorporate a music element (no musical notes please!) Perhaps the waveform of a music track (see example below)...or a vinyl record...or a DJ turntable. Again, this is not required.
http://www.mixxx.org/features.php

Industry/Entity Type

Environment

Logo Text

Either ‘The Yoga Lounge’ or ‘Yoga Lounge’ OK to play around with upper case and lower case

---

Requirements

Must have

• Color palette:
  - Stark white – think shiny white fiberglass
  - Primary colors – primary blue (a true / cobalt blue) – see furniture references below of the white fiberglass and blue transparent
  
  http://www.google.com/products/catalog?q=egg+chair&hl=en&prmd=imvnsr&bav=on.2,or.r_gc.r_pw.,cf.osb&biw=1920&bih=965&um=1&ie=UTF-8&tbm=shop&cid=7294243453113902277&sa=X&ei=KSOWTuaZM-mtsQKqktnvAQ&ved=0CIcBEPMCMAM
  
  http://www.allmodern.com/Kartell-Eros-Chair-483X-KTL1019.html?refid=FR81-KTL1019_2047953_2067347&PiID=2047953&PiID=2067347
  
  The logo should reflect this color palette: white with blue. We're open to looking at additional accent colors (the primary colors – red, yellow, green) if something works particularly well.
  
  Textures:
  - Fiberglass - ultra shiny and opaque
  - Plexiglass - ultra shiny and transparent
  
  The logo should reflect these textures. It should have some sheen to it. It should not feel flat. It should have dimension and some weight to it.