• A$600

• 107 designs

• 48 designers

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Logo Design Brief

Mater Dei school is based in the Macarthur region - established as a special school in 1957. Mater Dei is an organisation that provides early intervention therapy services, education and residential programs for babies, children and young people with an intellectual disability or developmental delay.




The current logo is a development from another Mater Dei logo, it is time to review and modernise, but still crucial to consider the history and long term within which it is to be used...

Target Market(s)

Parents and the community. While the parents of the students are a primary target market, the school is also a not for profit organisation, and as a result requires a lot of funding from non government organisations, thus local businesses are also a crucial target audience to consider, as well as staff of Mater Dei.

Industry/Entity Type

School

Logo Text

Mater Dei "Building inclusive communities"

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Logo styles of interest

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Requirements

Must have

• i.Maintain the primary colour - Pantone Colour #295 (the navy blue currently used) must be maintained.
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• ii. Keep some form of the cross and circle from original logo (see website as above for original logo)
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• iii. Keep the main title: Mater Dei…
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• iv. Try adding the subtitle “Building inclusive communities” – replacing “Inclusion for all”
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• e. The word PEACE
  
• e. Need capability to use the logo in portrait and landscape orientation

Nice to have

• 1. Possible to incorporate a second colour to liven the logo/ add dimension to it - possibly a lighter blue.
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• 2.Consider using colours from the website to possibly use to contrast with the logo. http://www.materdeicamden.org/
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• Different fonts can be used to modernise the logo
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• 3. The logo design should be long lasting so it does not date too quickly – should be around for a large number of years

Should not have

• 1. The current byline "Inclusion for all"

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Files

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