• US$380

• 67 designs

• 21 designers

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T-shirt Design Brief

Bowflex, the leader in home fitness is requesting two stylish and fashionable t-shirts which incorporate brand components, but not in a stuffy, practically corporate way.

In summary – these are shirts we want people to wear – not only while working out but also in their daily lives.

We are requesting two designs:
1. Bowflex – brand slogan shirt
2. Bowflex – affiliate conference shirt

The Bowflex brand slogan shirt has two requirements – but creative free reign is up to you from there.
• The name “BOWFLEX” and/or the Bowflex Logo
• The slogan “Be Fit For Life” integrated into the design
The design can be clean, it can be grungy, it can be design-heavy, or it can be super minimalist. We’re looking for suggestions from you; however, as mentioned above, we want this to look more “statement” or “trendy” vs. a standard corporate print.

The Bowflex affiliate shirt is a much more swagger/in-your-face/take-a-stance type of shirt. This could be big, bold type that does or doesn’t include graphical elements around it. The phrase we want on this shirt is
I DROP
AFFILIATE
KNOWLEDGE BOMBS
ALL DAY. EVERYDAY.
Feel free to play around with the size of type and type treatments you use for emphasis. While a mention of Bowflex (or the logo) are not required for the second shirt, and suggestions of how to be subtle with an inclusion of the brand into this shirt are much appreciated.

Target Market(s)

M/F 20-40

Industry/Entity Type

Fitness

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See what we mentioned above.
  
  Brand Shirt - "BOWFLEX" and "Be Fit For Life"
  Affiliate Shirt - hard hitting, swagger, attitude

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Files

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