Extreme Ballroom Company

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This customer received 98 logo designs from 34 designers. They chose this logo design from Mothy as the winning design.
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Logo Design Brief
This is for a ballroom dance group that started in 2004. They have used these logos for nine years and they are looking for something more modern. The dance group consists of girls and boys from the ages of 3 to 18. They are nationally acclaimed. The director wants to stay with the colors royal blue and yellow and would like to keep the "X" in Extreme yellow and to represent a ballroom dance couple. (she may welcome a fresh look) Similar but more simple, clean, precise, contemporary, etc... Thank you.
Updates
Added Friday, August 09, 2013
I haven't been able to upload the current logo for you to review.
Added Friday, August 09, 2013
I didn't mention before that the logo is used on banners, posters, etc., but mostly on t-shirts, jackets, and bags. It needs to be solid and clean lines that can be easily screen printed, embroidered, cut in vinyl, etc. The former yellow "X" dance couple is used alone often and has become quite the icon so we are looking for something in part of the new logo that really stands out. Modern - simple - "flat". Thanks!
Added Saturday, August 10, 2013
I didn't mention before that the logo is used on banners, posters, etc., but mostly on t-shirts, jackets, and bags. It needs to be solid and clean lines that can be easily screen printed, embroidered, cut in vinyl, etc. The former yellow "X" dance couple is used alone often and has become quite the icon so we are looking for something in part of the new logo that really stands out. Modern - simple - "flat". Thanks!
Added Saturday, August 10, 2013
Target Market(s)
Youth ballroom dancers 3 years of age to 18 years of age and parents of youth.
Industry/Entity Type
Royal
Logo Text
Extreme Ballroom Company
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Preference is to stay with the existing style of logo but we would like to see new ideas.