• A$160

• 104 designs

• 26 designers

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Logo Design Brief

Looking for someone to re-design our existing logo for Atolla Lighting.

Logo has been designed in the past using an image of the Atolla Jellyfish (please search google images) which looks like a blue glowing ring.

Unfortunately we're no longer happy with the font that was used in the logo - we need something much more modern. And we've found that the blue that was used in the original logo does not show up so well against a white background.

We definitely still want the blue ring as this is what we've developed our brand around, but it needs to be visible against a white background, not just black.

Please use your imagination and feel free to play around with the placement. We'd like the blue to remain (you're welcome to play around with the hue of the blue), but it needs to still "glow" as it reflects our lighting.

Target Market(s)

We sell cordless LED lamps to hospitality clients such as restaurants, resorts, bars and hotels. Our clients are high end therefore our brand needs to reflect this - it needs to be crisp and professional, elegant and stylish. It needs to be timeless - we don't want to have to change it again later on down the track.

Industry/Entity Type

Hospitality

Logo Text

Atolla Lighting

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our website is www.atollalighting.com.au
• Our brand colour scheme is blue, white and black
• Will need the final images to be provided as follows:
• 1 logo against a solid black background
• 1 logo against a solid white background
• 1 logo with a transparent background
• (We'd also need the same logos in the above formats again but with the web address included "www.atollalighting.com.au").
• We'll also need the blue ring supplied separately (as per attachment example).
• Files will need to be made available for both print and online media use.
• Once a design has been chosen, we'd like the designer to provide us with the font name they used and the final colour as we'd like to use this on all of our other branding to remain consistent.

Should not have

• Font should be clear and readable - do not want cursive fonts which are difficult to read.

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Files

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