• £150

• 76 designs

• 30 designers

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Logo Design Brief

Purpose of Conscious Grandparenting is to support the development of grandparents in the service of the wellbeing of all the Children.

Tag Line will be 'Releasing potential across the generations'

Seeking a logo for Conscious Grandparenting that is capable of moving into the design of a website and has the following qualities.

Friendly
Professional
Clean
Font to be professional rather than informal
Perhaps a play on the letters 'C' and ' G' into a spiral of development that represents the wisdom and envolutuionary nature of grandparenting
Perhaps has three or four levels or spirals that reflect the lineage of child - parent -grandparent- great grandparent
Modern and appealing to the 55 – 75 age group
Maybe a bit quirky – with a bit of humour – perhaps ‘peek-a- boo’ quality that gives a sense of playfulness and fun around our own development.
In terms of colour probably I am more of a pastel colours person than primary but open to what comes forward.

Objectives for the new Organisation

Encourage and support the personal development of grandparents to enable them to foster the development of their family and beyond
Explore new thinking on the 21st Century family’ to enable grandparents to be a positive influence within the family
Connect grandparents across the world in a joyful way that is a celebration of this time in our/their lives so that we consciously learn and grow together
Engage with other organisations to enhance the contribution grandparents can make to the wellbeing of families and by this to society.

Services

Personal Development Programmes both face to face and on-line
Information Sharing around family wellbeing
Community space to network and share ideas about conscious grandparenting.

Ann Roberts
8th August 2013

Target Market(s)

he Customer are grandparents who: Have had successful careers and have a good disposable income and are generally happy with their lives ➢ Parented reasonably well and appreciate they did the best they could at the time and want to learn how to be really good grandparents and do it better that they did as parents
➢ Like keeping up with trends and are moving to more of a sustainable appreciation of consumption
➢ Are enjoying their ‘retirement’ and have the time to spend on their own development and recognise the value this brings to their longevity
➢ Welcome the opportunity for personal growth in order to make a difference to their adult children’s and grandchildren's lives
➢ Are interested in wellbeing topics like nutrition, sleep, exercise maybe even be open to meditative and and other wellbeing practices
➢ Are reasonably computer literate
➢ Would enjoy being part of a global community of grandparents
➢ Are open to new ideas and approached particularly around how the family works now
➢ Appreciate quality and value for money.

Industry/Entity Type

Learn

Logo Text

Conscious Grandparenting

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• capable of moving to a banner for the website.

Should not have

• Not look for images of older people.