• US$200

• 244 designs

• 92 designers

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Logo Design Brief

Yahoo! will launch a new logo next month. We decided to throw the challenge out to our design community to create a new logo for Yahoo!. Designs can be serious, satirical or humorous. All ideas welcome!

Background: After 17 years, the veteran Internet brand has decided it needs a new logo. Today Kathy Savitt, the Chief Marketing Officer for Yahoo!, announced that Yahoo! would be showing a new logo every day until the official unveiling of the logo in September.

"Over the past year [since new CEO Marissa Mayer took joined the company], there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too."

"The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences."

"We also want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. "

Create a logo that reflect's Yahoo's "spirit of innovation" but incorporates Yahoo!'s "fun and vibrant character".

Resources:
http://youtu.be/agRxG-X_TEQ
http://news.cnet.com/8301-1023_3-57597326-93/yahoo-to-give-its-corporate-logo-a-month-long-makeover/
http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days-of-change
https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fhashtag%2Fdailylogo
https://www.facebook.com/photo.php?fbid=10151851503979714&set=a.109956229713.113482.7040724713&type=1

Target Market(s)

Yahoo!'s customers, employees and partners.

Industry/Entity Type

Internet

Logo Text

Yahoo!

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name: "Yahoo!"
  
  Please provide a description for your design.
  

Nice to have

• Use the official corporate color - Purple