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Australian earthmoving company including bobcat and tipper truck
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This customer received 128 logo designs from 29 designers. They chose this logo design from JACQUI as the winning design.
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A$400
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128 designs
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29 designers
Logo Design Brief
We need a logo design for a new company based in Brisbane Bayside called Black Dog Earthworks. We have a bobcat and a tipper truck and will be doing excavations and earthmoving for mostly residential properties.
Updates
Project Deadline Extended
Reason: We have increased our budget and the deadline in order to attract additional designers/designs. We have also guaranteed this project.
Added Thursday, October 20, 2011
The logo for our business needs to be universal - it will be used on the side of the truck, on the website, advertising, business cards, stationery, pens etc and on shirts. Therefore it needs to stand out and be visual from a distance (for the truck), and be simple enough that it can be embroidered on shirts. Too much detail in the dog will not be able to be embroidered.
Added Monday, October 31, 2011
Target Market(s)
Home owners and property developers who need excavations/landscaping works done.
Industry/Entity Type
Residential
Logo Text
Black Dog Earthworks
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Logo could show designs that use the colours black (or dark grey) and gold/construction yellow (colour of Caterpillar heavy machinery).
Logo could show a picture of a dog, but if used, we would like it to be a strong image of a dog.
Should not have
- The design should not include a picture of dog that is fluffy or cartoonish.
If a picture of a dog is used, it should not be the main focus of the logo.
The design should not use a 'busy' font - it needs to be seen from a distance (on the side of a truck)