New Consumer Electronics online shop needs logo & web design

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This customer received 49 web designs from 8 designers. They chose this web design from adamhfarid as the winning design.
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Web Design Brief
Background:
I'm a web developer who needs a designer for this task. I can do some simple design + UX and back-end programming, so you need to be a gun designer. If you can also cut-up, it's a bonus, but I need someone who understands and breathes design, not interested in a hack design job.
The Job:
I need
(1) a logo for "fzing" (fzing.com and fzing.com.au) pronounced "fuh-zing". (the logo is going to be more "fun" looking than the web site)
(2) a simple, clean and elegant web design for an online shop
fzing is an online shop that sells top-line consumer electronic products at heavily discounted prices: think Apple laptops, iPhones, iPads, Samsung smartphones, SLR or high-end compact Cameras and lenses.
The feel for this business is contemporary, simple, affordable (but not cheap), and someone who understands the technology, and only sells the best brands and latest items.
The web site and web shop is customised (not wordpress) but should be not too colourful (think apple products, platinum, white, black, grey, or SLR cameras, etc) though sparse use of colour is ok.
Basically the final site should convey the products themselves (and their qualities)
Deliverables:
1) Logo, in AI and PNG
2) Web site, in PSD format ready for cut-up. Provide (a) home page design + (b) product page + (c) general "blank" content page (for putting content/ordering/cart, etc). provide sample layer for nav widget.
Criteria:
* good design
* cut-up to CSS/JS/HTML a bonus to win, but if you can't do cut up, just do more 1-2 more PSD samples of the web site.
* basically, the best/good enough design that needs me to do the least work wins! :)
It's a dead easy job for a good designer!
Updates
Sorry if you missed this, but submissions are looking a lot like modified WordPress templates.
The target platform is not WordPress.
If you can distinguish yourself from the crowd it would be to your advantage.
Added Friday, August 09, 2013
Project Deadline Extended
Reason: Still waiting for some designers to re-submit some changes before we make a decision.
Added Wednesday, August 21, 2013
Target Market(s)
People looking for top brand electronic goods in a brand they can trust at a price that is (around) 2nd-3rd cheapest.
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should be showcasing products. The site does not have many products initially - maybe up to 50.
Needs to be uncluttered.
Should not have
- no cartoon characters.
not too boring - not corporate.