Book Cover design for Kindle and print book.

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This customer received 36 book cover designs from 7 designers. They chose this book cover design from Tatlin as the winning design.
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Book Cover Design Brief
I’m looking for a unique and fresh approach for this book cover design because the content has a unique and fresh approach. For example I don't want a design that has steps, bulls eyes, targets or trophies. Because it incorporates some of the spiritual elements of goal setting I’d like it to encompass my signature purple colour #330066.
Think about people who want to set unrealistic or aspirational goals that will change the world - rather than people who want to achieve a simple goal.
I want a cover that will work for Kindle and for a print book, and, possibly later, a workbook.
NB My company logo is not intended to go onto the book, it's for your information only. However, an ISBN number will be included.
Updates
Thank you all for your submissions. The winner was Tatlin.
Added Wednesday, April 13, 2016
Target Market(s)
20-60 year old professional men and women who are motivated and want to achieve huge, aspirational goals while enjoying the journey.
Font styles to use
Other font styles liked:
- I use Agenda in my manuals, but this isn't essential.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I prefer rounded shapes rather than sharp angles - but I'm pretty open to new designs. I also prefer font to be set in a combination of upper and lower case letters.
Nice to have
- purple colour #330066 if possible. I don't expect this to be all over the cover. Taking a quick look at my website http://metamorphosis.co.nz might help. Otherwise I'm open to colour, but not a fan of green.
- I like the cleverness and simplicity of Made to Stick, (http://www.amazon.com/Made-Stick-Survive-Others-published/dp/B00E31HN84/ref=sr_1_4?s=books&ie=UTF8&qid=1458845324&sr=1-4&keywords=Made+to+Stick) In fact all the book covers of Chip and Dan Heath's books are impressive.
Should not have
- Bulls eyes, steps, targets or other symbols traditionally associated with goal setting.