• A$160

• 126 designs

• 36 designers

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Logo Design Brief

We need a brilliant logo for a new business called STAFLR that will have both an online presence and will be an App on both IOS and Android platforms and will be a global product. The site will connect employers and employees / relief staff and make shift booking faster, easier, more efficient and modern.

If we could get across this "meeting place of many", that would be great, but in a very simplistic way. Like dots joining, interconnecting lines, or any imagery that gives the same feel. But only if this still allows the logo to be simplistic. The logo app you create as part of your brief might need to be a much simpler version than the corporate logo.

Our predominant colour is Linked In Blue (see www.staflr.com on a mobile device as a guide), but we see red as a strong secondary colour in the logo to give the feel of speed (red = fast!). The App will be used by young people (17-27) in the main as a way of booking into Shift work, but also has to appeal to older people (35-45+). The final design should communicate speed, ease, trust, efficiency and be modern. Simple is best. Staflr is a simple, catchy, App-y name. The logo should be consistent with that.

We are not fixated on a rectangular logo and perhaps a circular logo will work better for App Store functionality?

Target Market(s)

2 segments:
1. Businesses - Retail, Hospitality, Events, Childcare (Kindergarden), Schools, Hospitals
2. Employees who can work in these industries.
So the logo needs to be universally accepted. Think Viber, LinkedIn, Uber, etc.

Industry/Entity Type

Business

Logo Text

STAFLR

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Too complex or too busy.

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Files

Download all files - 1.2 MB