Made in the Midlands Rate Card Design Project
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This customer received 16 card designs from 5 designers. They chose this card design from LovePrint Studio Creative as the winning design.
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Card Design Brief
We require a design of a new rate card that outlines the membership benefits of Made in the Midlands to prospective clients. This would be used as hard copy and a pdf and ideally I'd like to see designs in A4 and A5 size. This could be single, double-sided or a folded card type design.
There is scope to be creative to ensure we have a highly professional piece of sales collateral to target new members.
Updates
The table of gold silver and bronze didn't reflect what was submitted and has appeared in that format that might be difficult to understand.
Added Monday, August 05, 2013
Project Deadline Extended
Reason: designs not of high enough calibre and also the way the grid is laid out is unimaginative and not clear.
Added Saturday, August 10, 2013
Target Market(s)
Small to medium sized manufacturers in the Midlands region of England
Industry/Entity Type
Sales
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Copy must include these elements:
Made in the Midlands Membership Rates.
Made in the Midlands membership runs for 12 months and offers three levels of engagement:
Offer Gold Silver Bronze
£350pm £250pm £950pa
Exhibition stand at annual expo x x
Premium position at expo x
On-site, multi-media roundtable
discussion & best practice hosting x
Invite to host roundtable and visit x x x
Bespoke company microsite x x x
Priority online listing x
Unlimited news uploads to the MIM site x x x
Ability to contact other members x x x
Sourcing opportunities x x x
Online advertising x x
Networking and events x x x
Access to ‘Manufacturing
Information Base’ hotline x x x
Public relations opportunities x x x
Gold Level Membership - £350 per month:
Engagement at this level demonstrates a serious commitment to the future of Midlands Industry and offers you an unrivalled package of premium benefits. It includes the opportunity to host a best practice on-site visit followed by round table discussion on a theme close to the heart of your business. This will be filmed and podcasted, presenting your company to a wider audience.
Silver Level Membership - £250 per month:
This level brings all the benefits of bronze membership. Importantly it also adds the opportunity to advertise on the site and includes an exhibition stand at the annual Made in the Midlands expo, a key date in the calendar to put your business in front of potential customers.
Bronze Level Membership - £950 per annum:
This offers you the opportunity to take advantage of the profile raising and networking opportunities that membership brings, as well as a bespoke micro-site to promote your business.
About Made in the Midlands:
We are a dedicated organisation for industry in the Midlands. It allows our members to network, share best practice and ultimately win more business.
We have links to Westminster and local Members of Parliament, we feature regularly in broadcast, regional and trade media and we represent your business at a host a key industrial and sectoral events.
Made in the Midlands logo
www.madeinthemidlands.com
@madeinthemids with Twitter icon
facebook.com/madeinthemidlands with facebook icon
The Manufacturing Base 08000 12 44 66
Nice to have
- The three membership offers outlined above do not have to include the table system with the x against what each level offers. You may want to use, for instance, a podium element to the design for the gold, silver and bronze levels, but it really is an open brief open to interpretation.
Ideally, however, it should use corporate colours where possible.