Arrow Equities logo
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This customer received 188 logo designs from 58 designers. They chose this logo design from laceymosleyy as the winning design.
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Logo Design Brief
Company Name: Arrow Equities Pty Ltd
Industry Sector: Stockbroking services
Project Type and Title: Logo Design
Business Objective of the project:
To obtain a logo that is easily recognisable.
Specifications of items required:
A logo suitable for website, letterhead, business card and presentation material (both physical and electronic)
Existing Materials to be aware of:
-Website in progress
-Numerous information documents: 6-12 pages of word document each
-Numerous Strategy Notes: 5-3 page word documents each
-No physical business front, but with potential in future
-The ‘Arrow’ eludes to solid, trustworthy, sure in skill and knowledge and implies great returns.
Key Competitors:
Broking houses of all sizes, from Goldman Sachs to the local broker. More generally; anyone that provides stock broking services to the general public.
Background:
Our goal at Arrow is to provide a careful, educated, thorough stockbroking service to both retail and institutional clients
Updates
Hello, we aren't quite there yet. This logo needs to be strong but simple. We have realised that we'd like to use dark smoky blue - sometimes called indigo, but not purple at all along with grey. We don't want any warm colours like orange, red or yellow.
Added Tuesday, August 13, 2013
Project Deadline Extended
Added Sunday, August 25, 2013
Project Deadline Extended
Added Monday, September 02, 2013
Target Market(s)
accountants and general public
Industry/Entity Type
Retail
Logo Text
(None provided)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.