Logo re-design for finance company

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This customer received 180 logo designs from 47 designers. They chose this logo design from Raoul Camion as the winning design.
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Logo Design Brief
Need to change logo for my company to something more simple (something people can remember) but to also reflect finance business
Most important focus should be on Pristine and meaning of that. See explanation of word Pristine below:
Pristine meaning is:
Pristine = in its original condition; unspoilt.
"pristine copies of an early magazine"
clean and fresh as if new; spotless.
"a pristine white shirt"
synonyms: immaculate, in perfect condition, perfect, in mint condition, as new, unspoilt, spotless, flawless, clean, fresh, new, virgin, pure, unused;
Colors of logo to stay Blue. But can have combination of shades of blue and / or white - grey. See attached business cards to get concept of colors I like.
Target Market(s)
People that will feel save coming to finance company. Logo has to be "feel good" type.
Industry/Entity Type
Finance
Logo Text
'logo' + PRISTINE FINANCE
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colors to stay similar to current (see attached files business cards)
- Main colour is blue.
Nice to have
- should look simple but very inviting. something people will feel good about, clean - modern.
Should not have
- PF in logo