Law Firm Logo Design for Business Cards and Stationery, signifying ascent
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This customer received 156 logo designs from 15 designers. They chose this logo design from V Solutions as the winning design.
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Logo Design Brief
I need a logo that reflects the nature of my law practice. I practice mainly in appeals, which is when a party to lawsuit loses in the trial court and appeals to a higher court to overturn the lower court's decision.The logo should suggest ascent or otherwise taking things up (stairs, arrows, e.g.) to a higher level of authority. The idea is to convey that a party is "taking its case to the top." I previously considered stock photos of men heading up the stairs of a courthouse, e.g., but I am looking for something a little more abstract.
Other facts you can consider incorporating:
There is a single judge in the trial court, but an appeal is heard by a panel of THREE judges in the appellate court. If you can incorporate that with an abstract design, go for it. But the principal idea is one of ascending to be heard by a higher authority.
An appeal is an opportunity to correct a miscarriage of justice. It is a route of redress for people who have been wronged by the system. Something that suggests such a correction might be good.
Target Market(s)
My principal market is other lawyers. (This is way I set the economical/upmarket slider all the way to upmarket; my services are expensive)
Industry/Entity Type
Law Firm
Logo Text
I do not want text in the logo, except maybe for my initials GM. But they don't need to be in there.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be suitable for both a business card and stationery. Logo should not "lose anything in translation" when printed in grayscale instead of color.
Nice to have
- A splash of color would be nice, but it is not necessary to have a lot of colors. In fact, some stock images that I like have a mostly black & white design with just one other color in apart of the logo. (One such design can be viewed at http://www.gograph.com/clipart/business-man-climbs-up-arrow-stairs-gg64073198.html)
Should not have
- Scales, gavel, powdered wigs. I refer a design without a briefcase but if you need that to make it "lawyerly," including a briefcase would be OK.