Logo improvement design and additional content

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This customer received 91 logo designs from 24 designers. They chose this logo design from maria98 as the winning design.

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Logo Design Brief

Our logo design was done on Design Crowd however we want some improvements before we put this onto our vehicles in vinyl stickers, onto our roofsign etc.. READ BELOW FOR PROJECT DETAILS.

Stage 1. The logo firstly needs some fine tuning. Such as black thin outline around it. Also needs to be proofed with the website and phone number and proofed with just website (after fine tuning, any other ideas welcomed).
Stage 2. I then want you to imagine the logo will be inside a rectangle. I want this rectangle to have a background colour of navy blue and proofed with other colours so that we can see which looks best with the logo then on it. With the wording underneath saying "Be Safe, Be booked, Be insured"
Proof this please.
Stage 3. Depending on how it looks we want the possibility of putting an outline on the rectangle which the logo and wording in stage 2 has gone into. The outline will have a similar style to the logo. However there will be a difference. In the outline it will have either indentations or some sort of arrow etc.. With symbols of the services we provide. These symbols being Railway Stations, Airports, Seaports, (perhaps at top inbetween outline), at the bottom days out/.events, nightclubs, hospital/doctors appointments, and using the sides, theatres, sports events, deliveries etc..
Once we complete this I have another project - designing the Ultimate Transport App for taxis, minibuses, executive, limousines etc!

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Updates

Project Deadline Extended
Reason: We are not quite there yet. We want to forget any symbols as they do not look appropriate. Want the logo to appear as per remainder of breif as it did initially but in a rectangular box with Navy blue incorporated into it in several ways. Such as the website and or the phone number. Also as per the breif we need the wording Be Safe, Be Booked, Be Insured underneath logo. We want logo to be done with just website on it and with both website and phone number on all proofs (2 - one with Ultimate logo and website and other with both Ultimate logo, website and phone number, all proofs to have the Be Safe, Be Booked, Be Insured wording underneath). It's quite simple but needs to looking striking as this will appear on our vehicles.
Added Sunday, March 27, 2016

Target Market(s)

Everyone

Industry/Entity Type

Travel Industry

Logo Text

Ultimate www.813636.com Be Safe, Be Booked, Be Insured


Logo styles of interest
Emblem Logo

Logo enclosed in a shape


Font styles to use
Decorative

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Stylish logo that stands out, provides a safety message and quickly shows what service we provide by showing symbols for the services. Has a outline around rectangle box broken in same style as logo with symbols in it (hence why broken). Would suggest arrows or the same curve pointing at each symbol as it surrounds box.
Nice to have
  • Bright ideas!!!

Files
Download all files - 2.0 MB
Payments
1st place
£170
Participation payments x 4
£10
Total
£210

Project Deadline
01 Apr 2016 18:33:49 UTC
Language

Logo Design inspiration
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