CoreMax Yoga logo for corporate branding

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This customer received 42 logo designs from 15 designers. They chose this logo design from Innerworld Designs ltd. as the winning design.
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Logo Design Brief
We need a logo for a new company based in Lexington, KY, USA, called "CoreMax Yoga". This company is planned to be franchised nationwide and delivers a hybrid type of "hot" vinyasa yoga with less of the "warm and fuzzy" uber spiritualness found in boutique studios and more emphasis on core development, enhancing athletic performance by utilizing sports visualization and producing (1) a great workout from our classes and (2) improving athletic performance. However, we do retain some of the important roots of traditional yoga practice, such as controlled breathing and some of the sanskrit/spirituality, but not all. Our tag line is suggested to be "Experience excellence in your life." Other tag lines will be duly considered.
Updates
The concept of heat (as in hot yoga) and core strength development are important and the logo design should communicate this to the audience.
Added Thursday, October 06, 2011
Target Market(s)
Men who are not interested in "warm and fuzzy" yoga their girlfriends attend.
Industry/Entity Type
Boutique
Logo Text
CoreMax Yoga
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must be appropriate for use on stickers of various shapes and on the signage for all of our studios.