• A$400

• 66 designs

• 28 designers

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Logo Design Brief

I'm looking for a logo for a new venture called "Flack Education".

Flack Education will run a relatively exclusive education program pitched at the best performing undergraduate students in commerce and law.

The logo needs to manage a number of tensions/paradoxes:
1. It needs to reflect the professionalism and standing of the big global professional services firms in accounting and law (e.g. PwC, Deloitte, Linklaters etc.) while at the same time appealing to a young, ambitious demographic in their late teens to early twenties
2. It needs to convey an element of having the stability and conservatism of the old world while at the same time being absolutely contemporary and comfortable with the twenty first century, the digital age etc.
3. It needs to be strong and bold but also earthy and organic

You'll see that I've chosen the middle setting on the "look and feel" slider below to reflect that fact that the brand needs to cater to a number of competing tensions.

A key concept underpinning Flack Education is the idea of closing the gap between accounting/law graduates and large professional service firm employers. For that reason we were attracted to some kind of picture that signifies bringing things together. We had thought that two or three interlocking rings would be a great way to demonstrate this and would like to see designs using this idea. We are open to other ideas however and would be happy to look at other innovative ways of expressing the same thought.

In terms of colouring. We would like to see designs that use red white and blue although (our understanding is that those colours play well in Asia), once again, we are open to other colour design options.

While we are based in Australia at the moment, the logo needs to work globally.

"Flack Education" will be a unique education provider and will be recognised as being the "Rolls Royce" of private education. The brand needs to reflect that quality and desirability.

Target Market(s)

First-year students in an undergraduate Commerce/Law degree who are ultimately looking to join a large accounting/law firm on graduation

Industry/Entity Type

Professional Service

Logo Text

Flack Education

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Refer to "Task description" above. While there are no "must haves", there are a number of design objectives that need to be reflected in the logo.

Nice to have

• Refer to "Task description" above for a list of features we would like to have incorporated into the brand. Please note that this is our initial thinking.
  
  If you have a great idea for something you think works really well but doesn't quite match our initial thinking as outlined in the "Task description" please feel free to submit it anyway. We're happy to have our thinking challenged, particularly if it means we get an even better result.
  
  If you're including graphics to capture abstract ideas could you please provide a note or description that describes what you're proposing and why.