Logo for a new price comparison site

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This customer received 48 logo designs from 23 designers. They chose this logo design from Crowd Solutions as the winning design.
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Hi.We are starting a new company and a price comparison website addressed to consumers in CEE region and Scandinavia. The primary goal of the website is to allow customers to choose the most suitable deals among an abundance of offers on the market. The site will offer the allow for comparison of the following products / services: finance (e.g. loans, insurance, credit cards), telecommunication, utilities, media and possibly others.The secondary goal of the website is to match customers with the companies that provide the services. The customer will have an option to leave their contact details and we will send such lead to selected company or companies.
We want to be perceived as transparent and energetic but at the same time professional and goal-oriented so the logo should match this style. Please bear in mind that the logo should apply both to consumers and the companies that will promote their services with our help. We would like to have a raccoon in it but deigns without an animal will also be accepted.
We have no preference for colours at this point but I may update the brief later.
Please let us know in comments if you need more information.
Target Market(s)
Generally B2B sector: finance, telecommunication, utilities
Industry/Entity Type
Marketing
Logo Text
Raccoon Search
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A raccoon character.