Logo Design for a new Residential Development

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This customer received 101 logo designs from 40 designers. They chose this logo design from Mr.Designer as the winning design.
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Logo Design Brief
I'm in need of a cool logo for a new 'southern' residential development based on southern living - cozy, easy, porches, siding, etc. For the logo I'm envisioning 'live at' in smaller font with 'southside' being the focus with that instant recognizable southern twist in font form. I've seen a lot of chalk board art that has the cool edgy down home style that doesn't feel like ma and pa kettle. More southern hipster meets money kind of style. I'm using the logo to add to my architectural designs - the marketing material (renderings and plans, Website and will most likely be the entry sign
Target Market(s)
Home buyers looking for a new home with historic character. expecting young families to young retirees returning to be near their alma mater
Industry/Entity Type
Real Estate Development
Logo Text
Live at Southside - may also include EST. 2016 or Auburn, Alabama (or AL)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be It can be in black letters or white letters on a charcoal background, but open to 1 color add. Simple and classic. needs to be scalable from print to signage.
Nice to have
- See uploaded image examples but not white on black unless it is in its own box or frame. I love the look of the first uploaded (Robert Jon/Wreck) logo - either the top half or bottom half could work. And the font is great-could be simplified a touch.
Should not have
- air brushy features or be corporate looking. no character elements.