Logo for a Sneaker company

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This customer received 66 logo designs from 24 designers. They chose this logo design from wellwelljim as the winning design.
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Logo Design Brief
We need a logo for a sneaker company.
The name of the company is Aquatic Barefoot.
Colors: We want to work in the theme of water. Cool, calm, relaxing. Blues, aquas, turquoise, with some beige and sandy hues to balance things out.
Target Market: Our target market is anyone and everyone, crossing all socio-economic lines.
Design/Brand Message: The message that should be communicated will be one of comfort, timeless style, and quality craftsmanship. The product is well worth it, and will serve for a long time. The company management style is forward thinking. People should be able to look at the logo and think, “I bet their employees really like working there.”
Style of the Logo: A mix of modern and ergonomic; that is the aesthetic. It looks pleasing to the eye, but is functioning as well.
Updates
Liking what we see so far, but here are a few pointers:
- -There aren't enough logos. We're looking for an emblem that can stand on it's own and be instantly connected with Aquatic Barefoot. Font/type/stationary is cool, but what is the brand trademark image?
- -Images of birds, dolphins, and other animal life though poignant, don't capture the essence of what we're trying to grasp. Think inanimate, abstract.
Added Tuesday, August 06, 2013
Project Deadline Extended
Reason: Need more quality and creative designs.
Added Tuesday, August 06, 2013
Target Market(s)
The ideal customer every and anyone, and croess all socio-economic lines. Though, our customers are iphone savvy and love social networking.
Industry/Entity Type
It Company
Logo Text
Aquatic Barefoot
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.