New business brand identity

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This customer received 274 logo designs from 90 designers. They chose this logo design from nt as the winning design.
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Logo Design Brief
We have just started a new business. We work in the entertainment/music/events industry. Main business activities are production management, tour management, artist management, audio engineering, industry consulting and events.
We are looking for someone to design the brand identity. What we would like would be a couple of different versions of the logo:
-Main version with
-Secondary version
We would also like included in this project:
-A style guide
-A matching typeface for use in business documents with a secondary 'standout' typeface that also matches
-A matching recommended shade/colour
-A supporting pattern that ties in with the logo
-Matching social media 'buttons'
Target Market(s)
Target market is:
-Musicians / Artists / Bands
-Music business professionals (managers/agents/records labels)
-Corporate clients who have events
-Government clients who have events
Industry/Entity Type
Industry
Logo Text
New business
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be able to work on a variety of backgrounds.
Nice to have
- Love great typefaces and scandinavian design. Would like to see nice grey tones with black and possible some darker colours/tones.
Should not have
- Don't want any overused standard fonts. Steer clear of overly bright 'full-on' colours.