• US$750

• 140 designs

• 43 designers

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Icon Design Brief

We need a design to be used as a logo on Polo shirts. Abercrombie’s got its moose, Ralph Lauren’s got his polo player, Brookes bros puts its sheep on its polos… We’re looking for an image that will represent our brand and lifestyle, bringing clothing to life and giving it soul.

The brand is to be a premium brand with a traditional British heritage. We want to communicate the perceived aspirational, well made, traditional, tailored image associated with Britain.

We're after a fresh look at the polo shirt logo to represent the brand. A crown, a crest, a hushed library, an animal, a swathe of color. It could be anything to represent the lifestyle - maybe unconventionally - open to ideas.

Maybe that's a little open, so i think the job commands a bit higher price.

I love new ideas and fresh perspectives..

Target Market(s)

Our customer is the 25 year old who wants to look smart, but not stuffy, in his polo shirt. He wants to look the way he perceives a CEO on his day off dresses.

Industry/Entity Type

Fashion

Logo Text

None

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Logo styles of interest

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Requirements

Must have

• We''re completely open to ideas.

Nice to have

• I''m after a (relatively) straightforward, iconic image.

Should not have

• We’re not a London Bus PLUS the Beatles! No overdone cliche, we''re looking for a different point of view, not a total overview.