Online Commercial Hospitality Store needs logo

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This customer received 111 logo designs from 35 designers. They chose this logo design from Esolbiz as the winning design.
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Logo Design Brief
Company is called Hospitality Express. We have a current logo but it needs to either be scrapped or completely reworked. We are online only supplying commercial kitchen equipment to start up cafes and restaurants.
I want an upmarket feel probably blues/charcoal or something that works well with brown (but not actually brown) as I want the logo to work well near close ups of coffee. I'd like to stay away from red, orange and yellow. I don't want a handwriting style font.
Target Market(s)
Restaurants, Caterers, cafes, schools
Industry/Entity Type
It Company
Logo Text
Hospitality Express
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Suggest quality
Nice to have
- Suggestion of speed