• A$140

• 8 designs

• 5 designers

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Poster Design Brief

We are looking for a unique poster design to portray our 2013 ITM Cup Rugby team. This is the overall concept design, including detail for the background of the image.

We are looking for the creative design concepts for the poster only - as the actual player photography is not yet available. (Please utilise included poster imagery where possible).

The poster will be printed on A3 - Landscape, and will be distributed to schools around the Waikato - and at matches. The initial print run will be of approx. 10,000 posters.

The Primary Target Market is children - though businesses also collect the poster to display their pride in the team.

The Waikato ITM Cup team is the representative rugby team of the Waikato region. It is made up of (mostly) club players from around the Waikato Region. It represents the entire Waikato region, and not just Hamilton City.

The team itself is to be seen as approachable, friendly, passionate about the Waikato, and be prepared to do anything for the benefit of the team.

The brand elements include:
• Having rural origins
• Honest and down to earth
• Tough and hard working
• Passionate and loyal

The Waikato Rugby Union has an incredibly strong history (92 years), and it is this history that helps keep the team and brand strong. See http://www.mooloo.co.nz/history/historical-timeline/

The history and past players provide the grounding from which our current players build on and learn. We have a current strong senior player base which hold true the values of the Waikato, and it is from these players that new (and future) players learn from (to become strong Waikato men).

The 2013 Waikato ITM Cup Draw can be found at:
http://www.mooloo.co.nz/fixtures-and-results/fixtures-and-results/

Target Market(s)

Primary Target Market - Children aged between 6 - 15

Industry/Entity Type

Club

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Requirements

Must have

• how 30 Players
  Be A3 - landscape in size
  Have a Red, Yellow and Black Colour theme
  Use the strapline "We are Waikato" (Please suggest an appropriate font)
  Leave space for sponsor logos
  List home matches
  List website www.mooloo.co.nz
  Have Ticketing Information (Tickets Available from The Warehouse Kiosks, www.ticketdirect.co.nz or call 0800 224 224)

Nice to have

• Incorporate the history of the union into the poster

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