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Williamstown Heritage Beer & Cider Festival
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This customer received 50 logo designs from 11 designers. They chose this logo design from wolf as the winning design.
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A$200
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50 designs
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11 designers
Logo Design Brief
We need a logo designed for an upcoming Beer and Cider Festival. This festival is part of our parent Hotel companies 150th Anniversary ( www.thepacket.com.au ) and will run side by side with them.
It will feature approximately 30-40 different beer companies from around Australia who will show off their range of beer and ciders to the tasting public.
We will market this through our current website and will heavily feature a social media campaign and possibly some print.
There will be Live Local music performing on the day.
We will have our own Beer that will be made specifically for the event.
Updates
Project Deadline Extended
Reason: Extended the deadline by a few days to encourage a few last minute designs.
Thanks to all so far...
Added Sunday, August 04, 2013
Target Market(s)
Our target market for the Beer and Cider Festival is a 60-40% mix of Male:Female with the age bracket of 25-50 yo. Beer Lovers!!!
Industry/Entity Type
Festival
Logo Text
Williamstown Heritage Beer & Cider Festival
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must be able to easily be transferred to colour or B&W without losing any of its purpose. This gives me the ability to adapt the marketing avenues.
As this is planned to be an annual event, it must be recognisable and be relevant for the future years.
This logo will also be used for the official correspondence so a slant on a professional outlook would be beneficial as well.
Nice to have
- Ideally we would like to have a "tie in" to our Parent Company-Steam Packet Hotel. (attached logo)
Want it to be quite separate but if it has something that would link to it would be great.
Most beer company logos are quite a bit of fun so playing with that feel will be great.
Should not have
- I dont want it to be to "cheesy" with beer glasses etc, not cliche!!
Other than that im pretty wide open to all ideas.
