• £300

• 42 designs

• 13 designers

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Logo Design Brief

**** Please note that I only want designs submitted from UK based designers****

I need a logo for my equestrian website, Equine Online, which has been online for 11 years.

The new logo needs to reflect the websites shift of direction towards being fully integrated with social media.

The logo should be pared back, cool style, but instantly recognisable as an equestrian site.

The logo needs to work well on all social media channels plus there should be the ability to use an element of it as an avatar. A good example of this is this site where the whole logo is rectangular but the square element works well as a favicon, avatar etc:

http://www.equestriansocialmediaawards.com/

The current logo can be seen here:

http://www.equineonline.net/

Green and gold have been the traditional colours, I am open to examples of alternatives.

I still quite like the styalised horse, the text is dated though. I'm not hung up on any of the current style but the logo must include the brand name laid out as:

Equine Online

.net is optional

The site was established in 2002 and it would be good to incorporate that if possible but no big deal if that's restrictive or fussy.

Any questions please ask.

Target Market(s)

Horse lovers aged 20+, international audience. 80 female. English speaking countries. Social media savvy users

Industry/Entity Type

Media

Logo Text

Equine Online or EquineOnline.net (depends on layout)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - White background, modern and contemporary feel - attached are some examples of the feel required
  
  - Line drawn, styalised horses only
  
  - Having viewed many samples, '.net' needs to be incorporated into brand name. Happy for Equine Online words to be placed as suitable. i.e.:
  
  equineonline.net
  EquineOnline.net
  
  Equine
  Online.net
  
  whatever works with design.....

Should not have

• heavy text, dark colours, current font
  
  'real' shaped horses - styalised prefered
  No pegasus, unicorns or fantasy equines

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Files

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