Refresh
Fruit Stix
Want to win a job like this?
This customer received 16 packaging designs from 4 designers. They chose this packaging design from Rohan Alexander as the winning design.
Join for free Find Design Jobs
-
US$300
-
16 designs
-
4 designers
Packaging Design Brief
I need you to design packaging for 6 variants of fruit stix. It will be going head on with my competitors.
It is a better quality product, but we need to get people to taste it. The Flavours that will be available for now will be
-Passion Fruit
-Blueberry
-Raspberry
-Peach
-Kiwi
-Strawberry
The target mark will be kids, kids and kids. We need to get their mothers to buy them the product for their lunch box. It needs to have characters on the packaging.
I will add a picture of the competitors product. We cannot copy but we can use the good qualities to make something better.
I will add dimensions tomorrow
Packet Size:
Very important is the size of the packet. We are working with a length of 180mm which includes 2x8mm sealing area. We also have a width of 80mm which includes 2x12mm sealing areas, therefore 56mm printable area and because it is a round stick, you can only see approximately 25mm at a time.
Updates
Packet Size:
Very important is the size of the packet. We are working with a length of 180mm which includes 2x8mm sealing area. We also have a width of 80mm which includes 2x12mm sealing areas, therefore 56mm printable area and because it is a round stick, you can only see approximately 25mm at a time.
Added Tuesday, July 30, 2013
I have just uploaded another file - Competitor Stix 2. It is making alot of sense. Write everything you need to see, sideways. It allows for more information to be displayed. Keep in mind I do not want the whole packet covered up as our product not only tastes delicious, but also looks the part.
Added Tuesday, July 30, 2013
Characters ..... kids love them. I had a look at the competitors again. I do not like that their characters to not have arms and legs ..... I think we should add that in too. Allows for more options later on
Added Tuesday, July 30, 2013
Project Deadline Extended
Reason: I have to date received only one design, So I am extending the deadline.
Thanks and apologies
Gerhard
Added Monday, August 05, 2013
Project Deadline Extended
Reason: I am close to finalising .... Looking great .... Thanks everyone
Added Sunday, August 18, 2013
Target Market(s)
I might already have covered this .... it would be the kids .... and the mother who buy it for them for school lunch boxes.
Industry/Entity Type
Product
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Empire Logo - Will be uploaded
Fruit Characters
See through areas
Quality look
Must fit in with current branding - Will upload file
Barcode Area
Nice to have
- Anything special and different
Should not have
- None at the moment .... will let you know as we start rolling
