• A$160

• 226 designs

• 43 designers

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Logo Design Brief

Distinctive new logo for residential building company, Transition Building. We are looking for a modern, ownable logo that looks professional.

Our preference is that the logo will feature the company name and a graphic device. Ideally the graphic will be abstract or conceptual as opposed to a real world picture. (Think Adidas with its three stripes or Nike with its tick). Consider playing with dimension. Perhaps take inspiration from a 3d floor plan - I will try to attach an image.

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSi-eqaLb1F9MaQDKP5FXv1syqn1xXFx_ozjX01KzFJ9B14SVcPiOIyCqOEEA

Colour is at designers discretion.

Target Market(s)

Primary:30+ homeowners looking for a reliable, trustworthy professional to manage their home renovation, extension or new build.
Secondary: Architects & designers looking for a construction partner who can make their design a reality.

Industry/Entity Type

Residential Construction

Logo Text

Transition Building

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo Text & Abstract Graphic Device
• Unique - not your everyday, mass produced building logo.
• Logo needs to be reversed out so that it works on a white background but equally well on a darker background (to allow for printing on dark coloured team uniforms)

Nice to have

• Modern, Fresh, architectural,
• Every second building logo has a roofline in it. I challenge you to think beyond that and more creatively project 'transformation/transition'.

Should not have

• Please avoid references to commercial building (ie skyscrapers) or specific tools of trade (ie hammers; excavators).
• Please avoid generic building icons.