Logo for Elite, Durable Rugby Jerseys

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This customer received 151 logo designs from 25 designers. They chose this logo design from tahib as the winning design.
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Logo Design Brief
Our brand is " 42 SOUTH ".
We make high quality, durable rugby jerseys (cotton sweaters with collars).
We need a logo which is an image, to go with " 42S " and the brand name " 42 SOUTH ". We already have some ideas; please see the attached file.
The logo will be embroidered on the chest of each rugby jersey, and only approx. 20mm X 20mm. Our clothing has multi-coloured stripes, which will change with each rugby jersey design (the logo will be placed on different colours depending on the style of each jersey). Therefore the logo should be one or two strong colours.
Preferred colours to choose from are navy blue, light blue cherry red and white.
The design should be strong, classic and imply very high quality.
Target Market(s)
High-income parents of children (mostly women between about 25 years and 45 years).
Industry/Entity Type
Clothing
Logo Text
42S or 42 SOUTH
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Strong, simple image to be positioned sometimes with text "42 SOUTH", and sometimes stand alone.
- (Like the crocodile for Lacoste, which sometimes stands alone, and is sometimes positioned with the word 'LACOSTE'.)
Nice to have
- Simple animal silhoutte/shape.
- Or nautical shape.
- Or the red and blue international nautical flag for "Turning Starboard".
Should not have
- More than two colours.
- Yellow, Orange, Green, Purple, Brown, Pink, Metallics.