• US$160

• 74 designs

• 16 designers

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Logo Design Brief

We need a new logo design for our company called "Oodles" rewards. Currently the company is called FuelSignal and is in the process of changing the name to "oodles" which is why we now need a new logo to go along with our new name. This new name is intended to more accurately convey our collection of customer & employee loyalty solutions across all industries such as restaurants, dry cleaners, hair salon, along with every local retailer. (Our original name FuelSignal was intended for only the fuel industry & is the reason for our current name change to "oodles")

"Oodles" - means a great number or amount, large quantities, an abundance of anything but usually used in reference to money. ***(as an oodles company - users save money

"Oodles" is the 1st of its kind customer loyalty platform that empowers small businesses to run & operate their very own loyalty programs with their customers. With no up-front hidden costs or fees, retailers are able to get started with creating promotions, signing up customers, along with much more & will only be charged when customers redeem offers at their location.

This "pay-per-transaction"model ensures that retailers are only paying for success, which results in marketing dollars being spent more efficiently. (Retailers have an optional app that can be used for validating customer promotion redemptions)


With the free iOS & Android consumer app download, customers see offers from retailers and upon marking/ saving an offer they also see the amount of "Oodles FuelCash" that will be earned upon successfully traveling and redeeming the promotion with that particular retailer.

Example of a user going to a restaurant: ($3 off lunch)
User selects the restaurant promotion > will see the amount of Oodles FuelCash that will be earned upon driving & redeeming the promotion offer with the retailer > user starts driving to the restaurant > the user will show the retailer the promotional offer > the retailer uses the retailer app to scan & redeem the offer > the user will receive the $3 promotion discount > user will also now see their earned Oodles FuelCash in their account ( i.e. $1) > users accumulate their Oodles FuelCash & can then redeem with any in-network retailer & gas stations.

**see attached example image

Users now save money with all their favorite local retailers and in addition also accumulate Oodles FuelCash which can be spent with any of our in-network local retailers and gas stations.



"Oodles" - a great number or amount, large quantities, an abundance of anything but usually used in reference to money.

The final design should communicate the true meaning of "oodles" as it relates to our core business now & as we grow to include more product offerings.


***Please include creative taglines with the logo, they will be given a higher preference.


UPDATE:

We have also given some thought to good designs for logos and have attached 1 image of an open gift box with an airplane & buildings coming out. We would like to potentially have something similar but with:
~Fuel icon: to show that we work with gas stations
~shopping bag or shirt symbol: show we work with retailers
~Fork & knife with plate symbol: show we work with restaurants
~Car icon: show we reward users for traveling as well as our future connected car technologies.

Target Market(s)

millennials, starting families, college students, anyone who uses coupon/ discount services, and anyone ages 15+ who uses these same type of services

Industry/Entity Type

Marketing

Logo Text

oodles

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo should make end users think of rewards, loyalty, and/or accumulating money or some type of currency.

Nice to have

• Tagline that uses the word "rewards"within the tagline in order to make it more clear what we do.
• 4 main categories: fuel, restaurants, retailers, & connected car

Should not have

• Should not make people think that we only work with restaurants but rather our 4 main industries and more.

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Files

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