• US$200

• 157 designs

• 49 designers

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Logo Design Brief

RE/MAX Enterprise is an independently-owned and operated franchise real estate brokerage office of RE/MAX. We would like a logo that marries the RE/MAX logotype with our Enterprise brand in two different versions, a "square-ish" logo with the RE/MAX logotype above the word "Enterprise" and a more horizontal version with the RE/MAX logotype to the left and "Enterprise" to the right. We will want to use both of these versions both in black and white and in color, for print and on the web. It's very important that we will be able to use the final versions in a variety of sizes and resolutions without losing too much sharpness.RE/MAX has very stringent graphics and trademark standards that we are obliged to follow. I have attached the six pertinent pages of the graphics manual, including the specifications concerning: the RE/MAX logotype; the color palette; the fonts; and the incorporation of an office name with the RE/MAX logotype. Please ensure that the design conforms to these specifications. Especially take note of the "clear space" requirements around the logotype.We are visualizing a simple logo with the RE/MAX logotype unified with the word Enterprise (in upper and lower-case) reversed out in a rectangle. I am attaching a pdf of the basic concept that we came up with. In conformance with the color palette specifications, the letters in the RE/MAX logotype must be Pantone 186 red and the slash mark must be Reflex Blue. We were thinking that the rectangle around the word Enterprise should be Pantone 289, but would consider alternatives from the approved colors.We prefer the GOTHAM typeface for the word Enterprise, but if you do not have that available, Arial is the only other font that is approved.Please note that when used with an office name, the trademark symbol on the RE/MAX logotype is to be dropped.In addition to the graphics manual and our draft, I am forwarding eps files of the RE/MAX logotype in color and in black and white.I think this covers it. Sorry there's not much scope for your creativity. The challenge, I guess, will be to bring your full talents to bear within such very narrow parameters. Good luck and thank you!

Industry/Entity Type

Real Estate

Logo Text

RE/MAX Enterprise

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Gotham or, if not available, Arial

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Conform to RE/MAX Corporate Graphics and Trademark standards. Pertinent pages of standards manual are attached.
• 2. Two versions of the logo, one square and one horizontal, both versions available in black and white and in color.

Should not have

• Colors or fonts that don't conform to the Graphics Standard. Any alteration to the RE/MAX logotype except removing the trademark symbol.

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Files

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