logo and Visual Identity Project for Toy Shop -Seychelles

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This customer received 206 logo designs from 62 designers. They chose this logo design from bulgrin as the winning design.
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Logo Design Brief
New Shop called 'Toybox' requires logo. We will be selling a range of Toys mainly focused on education and Early Learning while a small section will sell some designer items which will be calling it 'gadgets for adults' . These will be funky, quirky items from suppliers like Cubic [http://www.cubicuk.com/] and Luckies [https://www.luckies.co.uk/]
The Toy content of the store will meet the interests of a large range of ages. Our main early learning toy supplier is Mellissa and Doug [http://www.melissaanddoug.com/ ] The market we are trying to target, aside from mothers, are fathers[ages 18 to 35] with their kids. We want it to be a fun place for fathers and sons or daughters to hang out and shop.
It isn't NECESSARY for the logo to play on the idea of a 'box' and on the idea of a 'toy'. We are hoping for something a bit quirky, yet identifiable and appealing to kids and adults. Perhaps a character or a comic illustration can be created or something a bit organic similar to the 'The Shed logo' upload.
We've uploaded some logos, mood boards and some photos we like, so you can get you can get idea what we're hoping the logo will convey. We are mixing two ideas together i.e cute toys for babies and kids and identity defining products in the form of gifts & quirky accessories for adults.
Please note we are located in Seychelles; A small island state in the Indian Ocean. This information may help you find inspiration.
http://www.seychelles.travel/en/about_seychelles/index.php
http://www.lonelyplanet.com/seychelles
Updates
Project Deadline Extended
Added Tuesday, August 20, 2013
Addtional source of inspiration for those who has gone down the route of creating a character.
Added Monday, August 26, 2013
more design inspiration and stuff we like !
Added Monday, August 26, 2013
Project Deadline Extended
Added Monday, September 02, 2013
Project Deadline Extended
Added Tuesday, September 10, 2013
Project Deadline Extended
Added Tuesday, September 17, 2013
Project Deadline Extended
Added Tuesday, September 24, 2013
Project Deadline Extended
Added Tuesday, October 01, 2013
Target Market(s)
Fathers age 18 to 35 and their children age 0 to 12, ethnic background: creole [tropical and island people]
Industry/Entity Type
Education
Logo Text
TOYBOX
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A logo that we can use to brand the store with. To use as a feature for the stores interior design.