• A$160

• 75 designs

• 22 designers

---

Logo Design Brief

The Sydney Stylist logo design brief:

About the business:
• “The Sydney Stylist” provides the following services to women and men:
o Personal styling sessions:
• Personal shopping
• Wardrobe clean out and revamp
o Virtual styling advice through apps/ social media/ website
o Styling talks/ presentations/ parades
o Fashion styling advice/ commentary to media
o Fashion and trend blogging - i have included some examples in the attached files. Please look me up on Instagram @the_sydney_stylist
o Editorial and fashion shoots for magazines
o Home styling
o Visual mechanising for businesses


Look and feel of logo:
• Upmarket and elite
• Trend setter
• Chic, classy and stylish
• Sleek and modern
• Clean and professional but with funky edge to it
• Unique and easily recognisable
• Gender neutral – not feminine
• Refer to modern monograms attached in file - I have placed a red star next to the monograms/ logos I especially like the look of!!!!!!*******

Inclusions in the logo:
• Custom/handmade ORIGINAL monogram:
o Embodies the ‘look and feel’ of the brief (see above);
o Recognisable and unique from a distance;
o ***Does not necessarily have to use (or just use) “SS” in the monogram (refer to the first monogram which is over the photograph of the woman and ‘Charlotte and York’ logo on next pages)****
o Easily transferable across different mediums (refer to “logo uses” below);
o Clean and professional but with funky edge to it
• Full business name “The Sydney Stylist” :
o Clean, professional, trendy font or signature font
• Metallics can be used in logo - rose gold, silver, chrome and gold metallics

Logo uses:
• Business cards
• App tile – logo needs to be able to transfer easily onto an app tile
• Website
• Social media – Facebook and Instragram
• Print advertisements
• Event signage and banners
• Necklaces/ cufflinks (see Necklace monograms photos at the end of the brief)
• Other merchandise

Future projects for logo designer:
• Business cards
• App tile
• Letter head – header and footers
• Email signature and logo
• Advertisements
• Website

Target Market(s)

Target audience:
• PRIMARY:
o Women aged 25-70 years
o Wealthy socio-economic backgrounds
o Professionals and stay at home mothers
• SECONDARY:
o Men aged 25 – 70 years
o High income earners/ Wealthy socio-economic backgrounds
o Time poor
• TERTIARY:
o Media/ press
o Shopping centres
o Businesses

Industry/Entity Type

Fashion

Logo Text

The Sydney Stylist

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Inclusions in the logo:
• • Custom/handmade ORIGINAL monogram:
• o Embodies the ‘look and feel’ of the brief (see above);
• o Recognisable and unique from a distance;
• o ***Does not necessarily have to use (or just use) “SS” in the monogram (refer to the first monogram which is over the photograph of the woman and ‘Charlotte and York’ logo on next pages)****
• o Easily transferable across different mediums (refer to “logo uses” below);
• o Clean and professional but with funky edge to it
• • Full business name “The Sydney Stylist” :

Nice to have

• Font - either:
• 1. Clean, professional, trendy font
• or/
• 2/ Signature style font
• - original fonts please :)
• • Metallics can be used in logo - rose gold, silver, chrome and gold metallics

Should not have

• Avoid:
• • Standard/ commonly used fonts
• • Looking like a law firm logo – it needs a funky/ trend setter edge to it
• • Sydney icons – think global and universal
• • Bright colours

---

Files

Download all files - 4.5 MB