• US$160

• 107 designs

• 22 designers

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Logo Design Brief

Two well-known ambulance dealerships are merging to create a new company called: Nexus Emergency Group. The company will specialize in the sale of new and used ambulances, representing Braun, Demers, Crestline, Osage, McCoy-Miller, and Marque. Essentially, that covers most every brand of ambulance made. They will also remount ambulances.

The company will serve EMS departments and private ambulance companies. They will also offer quick response vehicles for police, fire, EMS, etc - these are the SUVs and other vehicles that fall outside of ambulances but still provide first response services.

Nexus Emergency Group would like to see a variety of logo options. One consideration is to include the Star of Life (blue logo included in attachments) into the word Nexus, but that's not a requirement. Overall, the logo design should speak to EMS providers - they should know the company does something related to emergency response and ambulances. They also really like the idea of the logo in an emblem style design, like the metal hood ornaments you'd find on a chassis. Reference the attached example. This should be an important consideration to explore, with big, block, bold lettering. They mentioned having the NEXUS on one line and the Emergency Group on the next.

Nexus is open to colors. However, EMS is traditionally represented in red - which means "the action state" for them. Orange is also another great option, since it stands for "ready to act." Other ideas include blue and green - see below the themes they want to portray, as those may affect the colors you use.

Nexus wants to convey experience and tradition; they are solid company. They have over 40 years of experience serving the industry. They also want to show their customers they are on the leading edge of equipment and safety trends, so they are also quite progressive. They are considering bold, strong fonts - possibly block lettering - but would also entertain a font like that used by Ford.

Here are some of the keywords they used to describe their vision of a new logo:
- simple
- generic
- serious
- not flashy
- solid
- trusted
- experienced
- reliable

Target Market(s)

EMS professionals - EMS departments, fire departments with EMS, private ambulance services, large companies or venues that need to provide ambulance services - anyone that provides first repsonse

Industry/Entity Type

It Company

Logo Text

NEXUS EMERGENCY GROUP

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• READ COMPLETE PROJECT DESCRIPTION PRIOR TO SUBMITTING A DESIGN
• Something that is representative of the EMS industry - such as the star of life shape.
• Emblem style

Nice to have

• Designs with a star of life included for the X in Nexus, but we also want options without this

Should not have

• Do not abbreviate the business name to NEG.

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Files

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