SIMPLY GOURMET - SALTS Packaging Design Project
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This customer received 18 packaging designs from 6 designers. They chose this packaging design from ZETA as the winning design.
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Packaging Design Brief
we are packing salts under the simply gourmet range
we have 4 types of salts that we shall pack in a round canister
- free flow salt
-fine sea salt
- coarse sea salt
- rock salt
we have uploaded our logo. kindly note the salts will be packed in a canister. competitors product packaging also uploaded.
we want a label to put around the canister, a different label for each type of salt.
the product name, image should be very visible for each label,
product information will change on each label, rest of the information on packaging will remain uniform.
basic information as follows
-simply gourmet logo
-product name
-product image
-have you tried the other range of salts- the have small images of the other designs
-packed by - ADAMJI MULTI SUPPLIES LTD, P.O BOX 44605 GPO NAIROBI
- RECYCLE, KEEP CITY CLEAN, KEBS LOGO
-STORE IN A COOL DRY PLACE
LABEL DESIGN SIZES WILL BE PROVIDES LATER AS WE SHALL HAVE
4 TYPES OF SALT PACKED INTO 3 SIZES
Updates
Project Deadline Extended
Reason: hi the designs are not to my satisfaction
Added Monday, September 09, 2013
Target Market(s)
ALL SHOPPERS IN HIGH END SHOPS, SUPERMARKET SHELVES, RESTAURANTS, HOTELS
Industry/Entity Type
Store
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- EASILY IDENTIFIABLE ON SHELF
DIFFERENT SHADES OF BLUE WELCOME FOR THE 4 TYPES OF SALTS
APPEALING TO CUSTOMER
INTERNATIONAL STANDARD PACKAGING