New, innovative software needs logo
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This customer received 391 logo designs from 107 designers. They chose this logo design from shridhar as the winning design.
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Logo Design Brief
Background:
This logo is for a new IT product being offered by our consulting company. We custom build a variety of different IT solutions based on our clients' needs. However there are a lot of common pieces that make up our IT solutions. Based on this we have come up with an innovative new offering: we have pre-built all those common pieces in such a way that they can be re-used in all future client projects.
Product for which logo is needed:
This new semi-built product will help to save a lot of time (and therefore money) for the client as we will use the semi-built product as a base and the client will only need to pay for the custom development for their specific needs.
Product name:
The name is to be decided from amongst the following (we will likely pick the name that goes with the logo that we like the best):
1. Catapult
2. Springboard
3. Shell
Designers can use any one of the names above for the logo (or suggest other names!), though the logo doesn't necessarily need to have the name on it.
Things we'd like the logo to convey - one or all of the following:
1. high quality, feature rich solution
2. low time-to-market and low cost
2. groundwork has already been laid, big pieces are complete
The logo should convey innovation and distinctiveness.
Updates
Project Deadline Extended
Reason: We've received many great designs, and are polling with a larger audience in our company before deciding the winners. Extending to give us a chance to get feedback from some more people.
Added Friday, October 14, 2011
Target Market(s)
Corporate executives, including but not limited to C-level
Industry/Entity Type
Software
Logo Text
"Springboard" or "Catapult" or "Shell" (logo doesn't necessarily need to have any text on it)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.