Fresh Rebranding of 100% Natural Artisan Skincare Company

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This customer received 178 logo designs from 40 designers. They chose this logo design from Kreative Fingers as the winning design.
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Logo Design Brief
Beach Baby (Botanical Bath & Body) is a natural skincare company based out of Wasaga Beach, Ontario, Canada (world's longest fresh water beach).
It has used its current logos since 2010, and is ready for a coherent, fresh new look. It has, at times, been conflicted between a font based logo, an image or a combo of both.
We need something clean but fun, that will look great and versatile, be it on our correspondence, a billboard, a black and white stamp or pressed on soap.
We are partial to orange, aquas, coral and turquoise, a touch vintage and retro, but with a funky edge. Our website can be found here: www.beachbabybb.com
We are currently opening our first retail location, and looking for a fresh new design for all our new signage, website and correspondence.
Target Market(s)
Farmers Market Shoppers, Artisan crew, hemp aficionados, organic and vegan market
Industry/Entity Type
Skin Care Product
Logo Text
Beach Baby (Botanical Bath & Body)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- Have commercial permission to use KG Strawberry Limeade Font. Would like to use that for biz name if it meshes well with the logo.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- •Would love to see a letter 'B' incorporated into it.
- •Home is the longest freshwater beach in the world...a wave or sunset?
Nice to have
- •Something to represent our 'natural' feel. Our skincare is 100% natural. Our store has wood beams, white washed wood, with galvanized steel and vintage antiques thrown in.
- •Began as a soap company. Bubbles?
Should not have
- -A lot of small detail. Logo will be made into a soap stamp, and must be clean and crisp.
- -Nothing too feminine. While our target market 'is' women, we have a large men's line and want the logo to look good on both.