Logo Design Project for Ladtech
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This customer received 580 logo designs from 104 designers. They chose this logo design from ArtTank as the winning design.
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Logo Design Brief
Ladtech is a young up and coming software/technology company that requires a fresh, sharp and distinctive Logo to front our company and build an online presence around.
Ladtech develops its own software products and also provides software delivery services to other companies.
We are fun but serious outfit and want a logo that shows this. Therefore we don't want a logo which is to playful as it might seem as though we are not serious however we our logo to have an invovative/cool aspect which shows we have ideas and are not run of the mill and will appeal to people that like that sort of thing.
The Ladtech logo should be recognised as a mark quality and be comfortable in different settings which would tempt our clients to badge the products we help them develop as a sign of pedigree.
Updates
Further clarity added to brief, particularly the must haves section
Added Tuesday, July 30, 2013
Target Market(s)
Corporates
Industry/Entity Type
Software
Logo Text
Ladtech
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want to have the ability to use this logo/ a version/some part to badge our work and the work we do for others.
Examples are both Twitter, Facebook, Google+ and Pinterest. All of which have the badge versions of their logo at the bottom of all of the DesignCrowd pages. The design crowd site itself has this attribute with their logo. Each of these companies have full logos that state their names and a component that can be used to create a badge suitable for tagging their work or using a button on an app etc...
With this in mind, when submitting a design please cater for both of these scenarios. If you do go for solely our first Letter in our logo please try to avoid it looking like a Learners driving plate :)
Examples on coloured backgrounds are fine but include one on a white background as it is likely that this logo will be on a white background at least some of the time.
Lastly context mock ups showing the logo on different media are also very useful.
Nice to have
- A couple of ideas are:
* the incorporation of pixel art - to show the beating heart of technology in what we do.
* the feeling of being creators be incorporating some aspect of structure/blue print/schematic in to the logo
As said above, these are ideas and we welcome your creativity