Logo Design for Canberra Running Culture
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This customer received 30 logo designs from 12 designers. They chose this logo design from Primitive Studio as the winning design.
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Logo Design Brief
We need a logo for printing on running shirts and jumpers as well as a banner on our website. The Running group is called Canberra Running Culture and is a group simply designed to help other runners get motivated and stay motivated in groups. The idea is that people from Canberra can post their runs on the facebook page and meet up with other runners of all abilities and enjoy the social aspect of running. We also supply training programs for free and have an open policy on members. We would like to see something that's symbolic of running and Canberra itself being Australia's capital city. It should be simple and clean as large prints of shirts don't sit well when running. There are plenty of symbolic buildings and backdrops in Canberra like parliament house and telstra tower. Minimal colours would work best the the shirts are currently a pale blue so something in plain back and white could work but open to some new ideas as well.
Target Market(s)
Runners and mainly looking for something that can go onto a running shirt
Industry/Entity Type
Printing
Logo Text
Canberra Running Culture
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.