Logo Design for uguardd (formally Safeguardd)

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Contest winning design

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This customer received 114 logo designs from 37 designers. They chose this logo design from REDcrackers.com as the winning design.

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Logo Design Brief

We are a company that specialises in selling high quality safety and security products. We are manufacturing a new range of technology products that will be sold under a new brand called Safeguardd and will also develop an online presence under this name.

Our brand is technologically advanced, yet emotionally humanist and nurturing as we strive to connect with people and help them keep their loved ones and their belongings safe. As a result we need our logo for Safeguardd to successfully convey this. It needs to be able to be used equally well on baby monitors, car blackboxes as well as our primary product which is a complete home security camera system.

Our products are appealing in looks and the logo needs to support our branding as a company of high integrity and advanced technology that sells high quality products that you can trust to protect the things you value most.

Info Icon
Updates

Project Deadline Extended
Added Tuesday, August 06, 2013

**IMPORTANT CHANGE***

- NEW BRAND NAME IS NOW    uguardd


Dear Designers
Our TradeMark Application for Safeguardd has been rejected and we have received advice that our brand name will need to be changed if we want to pursue future trademark protection.  

As a result we have decided to change our brand name to 

uguardd

The brief remains identical and we still require a logo.  We have been thrilled with so many of the designs received and hope that designers who have already submitted designs that relate to the letter "S" consider reworking it so that it may apply to our new name.  
To this end, we have also extended our contest and will guarantee payment.

Our most sincere apologies for inconveniences caused.


Added Tuesday, August 06, 2013

Industry/Entity Type

Security

Logo Text

Safeguardd


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The logo should have a depth or 3-D quality by the use of colour or transparency gradients or a glossy surface texture.

    However it must work well in a 2-D version as well and in greyscale.
Nice to have
  • We are interested in seeing any graphic element that conveys protection ie a shield, dome etc, yet if a shield it needs to be stylised and not look like a sports badge.
Should not have
  • We do not wish to see designs with stylised people.

Files
Payments
1st place
A$360
Participation payments x 2
A$20
Total
A$400

Project Deadline
13 Aug 2013 10:56:11 UTC
Language

Logo Design inspiration
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