Blue Is Best logo design - innovative and recognition

Want to win a job like this?
This customer received 61 logo designs from 22 designers. They chose this logo design from VGB as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
We need a logo design for our tag line (kinda of).
Our company is SuperPro and we develop suspensions parts (mainly bushes which are blue) for cars (Automotive Aftermaket Industry)
www.superpro.com.au
Blue Is Best came into the marketing mix recently as to increase our visibility (our competitor bushes are red or purple or black...) and awareness at a worldwide positioning.
We started a campaign (enclosed) about the BLUE STUFF and BLUE IS BEST in January 2016 and after reflection we decided that we need to create a stand alone logo that can be easily integrated with our SuperPro logo (wide or Square, both enclosed)
Design must use colour blue (SuperPro Blue) for branding
the design should communicate innovation, design, range...
LOGO REQUESTED
-Stand alone
- integrated with SuperPro Logo wide (below & on the right) - logo enclosed
- integrated with SuperPro logo square (below & on the right) - logo enclosed
Let me know if you need any more info
Updates
Project Deadline Extended Reason: Short list to be decided and awaiting for late designReview and feed back will be provided on 18/02/2016 and review of logo from Monday 22/02/2016 Added Wednesday, February 17, 2016
Target Market(s)
Primary target market: mechanics
Secondary target market: End User (car owner)
Needs to appeal to both
Industry/Entity Type
It Company
Logo Text
Blue is Best
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- colour blue (yellow)
- SuperPro branding
Should not have
- no RED, PURPLE or BLACK
- should not be to far from the SuperPro logo for recognition