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Logo Redesign Project for into

Winner
Contest winning design
View Design

Want to win a job like this?

This customer received 458 logo designs from 122 designers. They chose this logo design from Marta Sobczak as the winning design.

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  • Closed - Design Selected
  • Budget €675
  • Number of designs 458 designs
  • Number of designers 122 designers
Logo Design Brief

Hello everyone,
into is a company offering student exchanges, Work and Travel, volunteer projects, language holidays, international internships and classtrips world wide.

Having our headquarters based in Germany, we also send our customers with itchy feet abroad from our other branches. We have foreign offices in Switzerland, Austria, Holland, Spain, Czech Republic, England, Hungary, Norway, Schweden, Finland, Danmark and Poland.

As most our customers are in the agegroup from 14-17 (the exchange business is our core business, but we are trying to grow in the 18 + market also), we would like the logo to be fresh and young, but not childish. We definetly want to get away from 3D to 2D.

As examples you will find our old 2D Logo - this involves our corporate colors - and our newer 3D Logo. The latter naturally has more shades of colors, but please stick to the ones from the 2D. Yet, feel also free to only work with the red or only the blue. Also, it does not need to be round - we are up to any new objective approaches to our logo :)

You can find more information on www.into.de or just email me at antonia@into-exchange.com for further questions.

I am looking forward to your designs! :)

Best

Antonia

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Updates

"Don't dream it. Do it!" is our slogan, but up till now we did not have it in our Logo. This is definetly not a must to include, but maybe you feel you have something good in mind to include it. Either way is fine.
Added Monday, July 22, 2013

We use little stars as in the designs of our broschures, website etc. If you have an idea to include these..but again, not a must!

Added Monday, July 22, 2013

We also are happy to accept any new associations/mascotts for our logo. We would think of a globe, a suitcase, a plane, wings, horizon etc. Anything associating to exploring and visiting other places. But maybe you have even better and new approaches to this topic?
Added Monday, July 22, 2013

Hello everyone,

thanks for all the terrific inputs you have given, we are blown away by all the great designs we have received. 

We would like to add two things though:
It is very important that "into" is written in small letters only!
Also, although we love the airplane-designs, after showing some of the designs to our colleagues, this seems to be associated too much with airlines and travel agencies - which is not what we are..

Please consider this when coming up with changes or new designs!

Thanks so much!

Best

Antonia from into

PS: Once again: NO 3D! 2 D only.

Added Thursday, August 01, 2013

Also no more cloud-designs please! They are too "cute" and a bit too childish for our target-group. Thanks


Added Thursday, August 01, 2013

Hello everyone,

thanks a lot for your terrific feedback and post. We now want to come to a decision though and therefore would kindly ask to not send any more designs.

Thanks so much everybody!

Best
Antonia

Added Thursday, August 08, 2013

Hello to all the designers who have taken part in this project,

we from into want to give out the biggest thanks to you for all the ideas you have provided and the immense creativity you have come up with. It has been a pleasure to see so many different and nice ideas and it has been a really really difficult decision, as there are so many designs that we love.

Yet, we have come to a decision and wish you all the best as successful designers in the future.

Kind regards

the into team

Added Saturday, August 10, 2013

Target Market(s)

people who like to go abroad, main market 14-17 yrs of age, 70 % female

Industry/Entity Type

Business

Logo Text

into

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Economical
Upmarket
Requirements
Must have
  • - 2D
    - "into" has to be visible in the logo
    - stick to the three colors white, red and blue or at least one of them
Nice to have
  • We also would like to mention, that we have a liking for the current "retro-style" (https://www.google.de/search?q=retro+logo&oe=utf-8&rls=org.mozilla:de:official&client=firefox-a&gws_rd=cr&um=1&ie=UTF-8&hl=de&tbm=isch&source=og&sa=N&tab=wi&ei=PwrtUZiQB6mQ0AXVsYGQDg&biw=1280&bih=891&sei=RQrtUdbKJfS00QWD0YCQDg)
Files
Download all files - 0.4 MB
JPG
into_logo_2D_320750 Monday, 22 July 2013 10:40:40
Monday, July 22, 2013
JPG
logo300dpi_4c_3d_999190 Monday, 22 July 2013 10:41:23
Monday, July 22, 2013
Payments
1st place
€555
Participation payments x 6
€20
Total
€675
Project Deadline
06 Aug 2013 11:03:59 UTC
Language
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