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Logo Design Project – Silver Lining Coffee Co.
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This customer received 92 logo designs from 38 designers. They chose this logo design from aftrmidnite as the winning design.
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A$200
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92 designs
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38 designers
Logo Design Brief
• We are a new coffee company that is looking at obtaining a new logo for our business.
• The primary use of the logo will be on coffee bags where the design will be printed on high quality labels and stuck on.
• The logo will also be used on cups, bags and other various POS material.
• The logo will be incorporated into the website and other social media mediums.
• Color theme – White, Black and Silver (open to suggestions).
Target Market(s)
Young professional - Urban/city dwellers - Coffee lovers/Food lovers - Socially active/engaged both online/offline - Brand conscious
Industry/Entity Type
Business
Logo Text
Silver Lining Coffee Co.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Premium look and feel
Nice to have
- Would be nice to have some sort of pattern or background in the logo which could be continually used in isolation in other parts of the brand e.g. on packaging, cups, website background etc.
Should not have
- Regarding icons/imagery- We would prefer not to have a logo style which incorporates icons which are too literal to coffee e.g. whole beans, aromatic swirl, coffee mug etc. However, if there is a way to incorporate these icons in such a way that is abstract or represented in a non-literal way, this could work.