• NZ$340

• 63 designs

• 18 designers

---

Signage Design Brief

I've bought a Mercedes Sprinter van for my business, and want to signwrite the sides and back. Can you help me come up with a very eyecatching design? I hope so!

Brief:
Design eye-catching signwriting for the sides and rear of a Mercedes Sprinter van that will raise brand recognition for our business.

The Business:
The business is called Showcases Direct. We basically sell glass display cabinets and display cases. These are mostly used for commercial purposes (mainly retail), but also for residential. You can see what we sell on our website: www.showcasesdirect.co.nz.
The business is located in Auckland, New Zealand.

The Van:
The van is a 2009 Merecedes Sprinter, super high roof and medium wheel base. It is painted silver, so consider silver the base colour.
The van has no rear windows, so the signwriting needn't avoid any windows.
The van will be used for deliveries and other general purposes for the business, and while it is out and about I'd like it to be identifiable for where it is from and what it is doing.
The whole van is 2.6 metres tall, 1.9 metres wide and 5.75 metres long.

The Creative Brief:
The signwriting MUST:
- be very eye-catching. I don't just want a magnet on the side of the van. It must stand out from the crowd.
- be recognisable as representative of a business selling glass display cases.
- use the business logo on both sides.
- include the web address.
- consider cost as a factor in the design. I understand that great signwriting will cost money, but cost is also a factor.

The signwriting MAY:
- use other images, although it does not necessarily need to.
- use other colours beside the corporate colours of green, grey, purple and black. Remember that the van is painted silver. The CMYK colours are available upon request.
- cover the whole van, or it may cover part of it.
- be a partial or ful vehicle wrap, or it may be a vinyl print that is adhered to the van.

Glass is one of the hardest materials to represent visually. This leads me to think that an abstract design may work better, but the right photographic image could be used.

The attachments:
1. Company logo
2. A file showing some vehicle signwriting I really like. I am NOT asking you to do exactly the same thing, but I'm showing you what I think eye-catching vehicle graphics look like.
3. Photos of the van.

Industry/Entity Type

Business

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files

Download all files - 11.7 MB